
No-exam options
Takes 15 minutes
Transparent pricing
The Coverage Illusion
You got the job. You closed on the house. You checked the box at open enrollment and figured that part was handled. Here’s what that box actually bought you.
You’re not the exception — you’re the rule. 56% of Black Americans already own life insurance, a higher rate than the general population. Owning a policy was never where this went wrong.
LIMRA Insurance Barometer StudyOpen your insurance folder. Add up what’s in it. It lands around $50,000 — about a third of what white policyholders carry. That’s not a number you chose. It’s the one the industry has been selling families like yours for a century.
Industry survey dataRun the real math — the mortgage, five years of income, your kids’ first year of college — and it lands between $500K and $1.5M. Locking that in costs less than a night out. No blood draw. No stranger at your kitchen table.
DIME needs-analysis method“Your family already has a plan if you disappear tomorrow. You just haven’t seen it in writing. Ten minutes shows you exactly what it says — and exactly what to fix.”
Show Me My Real NumberFor fathers building first-generation wealth
Free 10-minute breakdown: what your work policy actually pays, how long your family could keep the house on it — and how fathers earning $60K+ lock the mortgage for about the cost of a dinner out.